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Hi, I’m Cate!

And I want you to know that we need more voices like yours. Coaches, creatives, changemakers, visionaries – bravely sharing different views, unique experiences, and old wisdom, in fresh and compelling new ways.

Because I truly believe that if everybody felt able to share their soul work, we could  change the world.

But I know that finding your voice, showing up, getting visible and sharing your message can feel so overwhelming …(what’s is your message anyway? How and where do you share it? What’s your story and how can you tell it so that people will listen?!) .

So many questions, so much to learn, so confusing…

That’s why I created The Luminous – a new media and online learning platform.


Helping light leaders like you, become

better writers,


and content creators,

so you can reach more people with your important work.

Here’s why it all feels so hard right now…

Because being amazing at what you do isn’t really enough.

Not if your mission is to reach, hundreds, thousands or even millions with your message.

If you want to make a real impact and rise above the noise these days, you also need to be:

A skilled communicator

A prolific creator

A great writer

A compelling storyteller

Which is why there are too many incredible entrepreneurs like you, who nobody’s ever heard of.

I don’t want that to be your story.

That’s why, since 2018 I’ve been teaching heart-led entrepreneurs, coaches and creatives how to align their messaging, share what’s truly on their heart and create powerful communications that call in their soul tribe.

I call it content with a heartbeat and I believe it’s how you reach more people with your soul work.

Because, fact:

 you don’t need to be more like them, you need to be more like you.


More you in your messaging, your writing, your speaking, your storytelling – in fact more you in every way that you show up. But I know that isn’t easy.

As a features writer and commissioning editor for some of the UK’s top glossies, I spent more than 15 years interviewing hundreds of entrepreneurs, industry leaders, celebrities and changemakers, and I realised that when it comes to communicating with large audiences, people don’t really know how to be themselves.

It’s hard to put into words what’s really on your heart.

And as a coach, creative or heart-led entrepreneur, that is what makes you stand out from the crowd.

With the right set of communication skills, you can reach your people in hundreds of different ways, from blogs and ebooks, to podcasts and webinars. But to really step into your truth, it takes more than a writing formula and a one-size fits all strategy. It also takes heart, soul, creativity and courage.

So if that’s what you want, you’re exactly where you need to be.

Stories & Soulwork

How I can help you





Fearless Content

Find your voice, align your message, get visible and grow your brand online, with all the support and training you need to call in your soul tribe.



Tell Your Story

Soul Story is your complete guide to unearthing your story goldmine so you can captivate, connect, convert and finally make the impact you dream about



Get your Words Working

Learn the secrets to great copy, get the formulas and frameworks to write your site, get the clicks and the sales.


Luminous Letters

Weekly stories, musing & inspirations on creativity, soulpreneurship, work habits, motivation & courage.