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Hi, I’m Cate

and this is The Luminous…

Helping light leaders reach more people with their message through content with a heartbeat.

A little gift

Which free gift was made for you?


I want to write better


I want to tell


I want to start to

You’re a changemaker, trailblazer, a dreamchaser,
and you’re ready to share your story with the world…


I’m Cate Butler Ross, a writer, mentor and communications expert, and this is The Luminous, a new media and online learning platform helping coaches, creatives and light leaders reach more people with their important work.

As a national magazine journalist I’ve been helping women share their message and their stories since the early 2000s; from Oscar winners and Olympians, to Industry leaders and Activists – now I want to help you do the same. Because although everyone has a platform these days, not everyone has found their voice.

Let me help you, so you can call in your soul tribe.

Have we met before?


Ways to work with Cate

Learn with The Luminous

Private Mentoring & Book Coaching with Cate

I love being able to dive deeper with my students and work 1:1, which is why I work with a handful of private clients supporting them with messaging and communication consultancy, content strategy and book coaching. I also have limited availability for ghost writing.



The Membership

Join Fearless Content

Join the monthly membership for coaches, creatives & light leaders ready to grow their brands online through content with a heartbeat.

Find your voice, align your message, get visible and grow your brand online, with all the support and training you need to call in your soul tribe, become known for what you do, and make more money from your soul work.


Soul Story:

The Complete Storytelling Course

for coaches, creatives and soulpreneurs

You’re a change-maker, a heart-led entrepreneur, and you know you have a message that can change lives…the problem is, it’s so hard to be heard. And that’s why you need to become a great storyteller….

Soul Story is your complete guide to unearthing your story goldmine & becoming a powerful storyteller, so you can captivate, connect, convert and finally make the impact you dream about…. all in a 4 module self-paced program, alongside other heart-led entrepreneurs and change-makers perfecting the craft.


Tell your story

The Copy Class Bundle

 Learn the secrets to great copy, get the formulas and frameworks to write your site, get the clicks and the sales.

Soul Works Atelier – The space to write your world-changing book.!

LAUNCHES 2022! Sign up for updates on this course.

Need a Pep Talk?


You’re an entrepreneur who’s ready to stop playing small, to climb outside the box and step into the fullest expression of you; and The Content Download is your weekly dose of inspiration to help you share your soul work with the world.

Press play now, for a blend of bite-sized workshop style trainings and inspiring conversations all about communication, writing, content-creation, storytelling, getting visible and sharing your message with the world.

Luminous Letters…

Weekly stories, musing & inspiration on creativity, soulpreneurship, workflows, motivation & courage.

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