Cruch your content kit by Cate Butler Ross - The Luminous Media

Because you know that your content is your #1 money-maker online…

 The Crush Your Content Kit helps you get clear on exactly what you need to say, when, and how… so you can finally magnetise more soulmate clients to your brand and turn those crickets into clients!

I’m ready to crush my content!


I help heart-centred entrepreneurs create papercut-sharp messaging & content with a heartbeat, because there are too many amazing women out there who nobody’s ever heard of, simply because they don’t know what to say (or how to say it).

As an ex-magazine journalist and digital content writer, I’ve put together literally thousands of pieces of compelling content for best-selling glossies and household brands, including woman&home, Prima & Jordans Cereals.

Inside CRUSH YOUR CONTENT, I’m handing over all my juiciest expert hacks from my 15+ year content career, so you can cram your calendar with soulmate clients (instead of sweating over what to say).



Crush Your Content Kit

Crush Your Content is the ultimate copy & content starter kit with everything you need to create social media posts, blogs & captions that your soulmate customers are actually gonna read!

Here’s what you get:


  • KNOW EXACTLY WHAT TO POST: Find that sweet spot between giving them what they want (value & service) & what you need them to know (how they can work with you!) using this no-sweat editorial framework .
  • GET YOUR STUFF READ: They can't get to know, like and trust you if they're not even reading what you write (AKA slave over). That's where these 10 instant-fix copy hacks come in, turning your stodgy robotic words into copy that gets the clicks.
  • STOP MAKING ROOKIE CONTENT MISTAKES: Save your blushes! Once you've got your hands on this small but mighty little cheatsheet, you won't want to press post, publish or send without it.
  • BE LESS LIKE THEM (MORE LIKE YOU): No more cookie-cutter blogs, posts and emails. Differentiate yourself by learning how to nail your brand voice and sound like YOU each & every time you show up.
  • BECOME A DREAM MAGNET: Create content for your soulmate customer that screams, "This is for you!" with these 30 better questions to ask about your dreamies.


(not just your Mum)

With 2 workbooks, 2 printable guides, training videos + a template to help you transform your content from crickets & tumbleweed to loyal fans & soulmate clients!

Are  you ready to create empire-building content?

Get access to CRUSH YOUR CONTENT KIT, the ultimate copy and content starter kit now!



Some wins from Cate’s Fearless Content Members

“I instantly got 3 new leads in 2 days!”
Just wanted to say a massive thank you to Cate for an amazing message and story brand training. Since I’ve finished my web copy I’ve had 3 enquiries in 2 days. Thank you!!”

Rachel Boswell, Coach

My Biggest Month Selling My Services!””
Since being a part of Fearless Content I have become more comfortable being vulnerable about my story and message and as a result just had my biggest month selling my services! So grateful to Cate for this space.

Cheryl Kaspar, Therapist

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